Projects

AI STRATEGY & ENABLEMENT

Supercharged

Together with Benjamin Mateev, I help teams put AI to work through workshops, masterclasses and practical workflows.

BRANDING & CREATIVE DIRECTION

IFA

I led the rebranding for IFA’s 100th anniversary, from brand strategy to rollout, and develop and produce keynotes for its CEO.

BRAND, BUSINESS & OPERATIONS

Umane

I helped shape Umane’s brand, business strategy and early operations, bringing sports science and human care into one experience. We are also investors.

KEYNOTE PRODUCTION

Personio

I led the creative production of Personio’s flagship keynote, from story and visuals to speaker coaching and stage direction.

STRATEGIC DESIGN & COMMUNITY

Tennisfreunde

I co-founded Tennisfreunde with my friend Hakan and designed its brand, spaces and member experience to help a community grow around tennis.

EVENT CONCEPT & HOSTING

#FASHIONTECH Berlin

I co-initiated and hosted a platform connecting fashion and technology during Berlin Fashion Week.

PRESENTATION DESIGN & TRAINING

Zalando

I designed and led a tailored training program in storytelling, presentation design and communicating ideas.

STORYTELLING & SPEAKER COACHING

TEDx

I coached more than 300 TEDx speakers in Berlin, Hamburg and Munich on their stories, presentations and delivery.

WORKSHOPS & ORGANIZATIONAL CHANGE

Lufthansa Group

I designed a training experience for over 400 process experts to put Lufthansa’s new way of working into practice.

LEADERSHIP & STORYTELLING

Google

I developed a storytelling program for senior women leaders to strengthen their communication and executive presence.

LEADERSHIP & SPEAKER COACHING

IKEA

I coached senior leaders, designed storytelling workshops and helped shape IKEA’s internal Leadership Days.

MODERATION & LIVE INTERVIEWS

AD Design Summit

I moderated the AD Design Summit and the Bauhaus centenary panel, leading conversations with architects and designers.

INNOVATION & STARTUP COACHING

Startup Coaching

Hundreds of startups, from Axel Springer Plug and Play, APX and Climate-KIC to QIMP. Innovation design, communication and pitch coaching.