#FASHIONTECH BERLIN · EVENT CONCEPT & HOSTING
Where fashion meets what comes next.
I developed the original concept for a platform connecting fashion and technology. Together with Anita Tillmann, then CEO of PREMIUM Group, I brought it to life as #FASHIONTECH Berlin and hosted the conversations on stage.
- PLATFORM
- #FASHIONTECH Berlin
- MY ROLE
- Co-initiator, consultant & host
- CONTEXT
- Berlin Fashion Week Fashion meets digital transformation
CHALLENGE
Bridge tradition and transformation.
Fashion was rooted in physical experiences while consumer expectations and technology were changing fast.
The challenge was to connect an established industry with new ideas, tools and the mindset to move forward.
A PLATFORM FOR EXCHANGE
From an idea to a platform.
While advising Condé Nast, I developed “The Future of Fashion”: a proposal for WIRED and VOGUE to bring fashion and technology into one conversation.
Anita saw the potential and took the initiative to realise the concept through PREMIUM Group, the company behind the successful fashion trade show. She brought the industry network and organisational platform. I helped shape the programme and hosted the discussions.
Anita had already played a pivotal role in establishing Berlin as a fashion capital: in 2007, she convinced IMG to launch Berlin Fashion Week.
A shared room for fashion leaders, innovators and new perspectives.
From conversation to experience.
We brought together people shaping fashion’s digital future, including David Fischer of Highsnobiety and the founders of Zalando. On stage, they shared their digital strategies and the thinking behind their businesses. The exchange continued beyond the stage, where tech startups and fashion leaders explored new approaches to design, production and retail.
RESULT
A shared space for new possibilities.
Fashion leaders and innovators met to explore what comes next. The platform connected conversation with experimentation across design, production, marketing and retail.
Next project
PRESENTATION DESIGN & TRAINING
Zalando
I designed and led a tailored training program in storytelling, presentation design and communicating ideas.