From strategic direction to finished work.
I combine strategic advice with creative production for founders and leadership teams.
Let’s talk
01Branding & creative direction
Give your ambition a clear identity.
I work with founders and leadership teams to sharpen a brand’s direction and give it a clear identity.
I design and lead the creative work through to rollout, bringing in specialists where needed.
Clear design principles help the team apply the brand in everyday work and develop it further.
- Brand strategy
- Positioning & naming
- Visual identity
- Creative direction & rollout
02AI & organizational change
Make AI useful in the work you do.
We start with your team’s work: where time is lost, knowledge is missing and AI could help.
With Supercharged, which I co-founded with Benjamin Mateev, we combine strategy, learning and implementation. I develop useful applications and ways of working with teams. Ben builds the technical solutions.
- AI strategy
- Workflow development
- Workshops & masterclasses
- Implementation with Supercharged
03Strategy & alignment
Find a direction you can act on.
When a business needs a new direction, I help clarify the questions that matter.
With founders and leadership teams, I develop options and reach decisions together. Strategic sparring, workshops and hands-on development connect business strategy with the customer experience.
- Founder advisory
- Leadership workshops & offsites
- Customer journeys
- Business & experience development
04Keynotes & presentation design
Make the important moments count.
I develop and produce keynotes that bring story, visuals and delivery together. Through coaching and workshops, I help leaders and teams communicate clearly and confidently.
I also give keynotes and host conferences, interviews and panels. My journalism training helps me make complex subjects accessible.
- Keynote development & production
- Presentation design
- Speaker coaching & team training
- Speaking & event hosting
My method.
Strategic design connects all four areas. I clarify the challenge, turn ideas into tangible solutions and refine them with your team.
“We couldn’t have asked for a better partner to guide us through this pivotal moment in IFA’s history.”