Getting Personios CEO Hanno Renner and his team ready for the big stage
Keynote
production
Creative direction
story development
Speaker Coaching
strategic positioning
stage direction
My work with Hanno Renner and his team at Personio, reimagined how Personios latest product innovations can be presented on the big stage.
The Munich-based HR software is a true innovation powerhouse. Their most important product launches are presented at the company's own HUG conference.
On a stage with a massive 20 x 5 meters LED-screen, CEO Hanno and his Co-Founder Roman had 30 minutes to present their latest product innovation "People Workflow Automation" to 700 guests. The conditions were ideal.
The goal was to deliver a state-of-the-art presentation that combined entertainment and education while meeting the highest design standards. Over the course of several weeks, I led a team of 14 creatives through a design sprint.
My role evolved throughout this process: from scriptwriter to design coordinator, executive speaker coach and finally to event director, staging Hanno and Roman's on-stage appearance.
The show in Munich, featuring Hanno and Roman, was a great success. Both the on-site audience and those watching the livestream were captivated by the presentation.
Much like magazine or poster design, presentation design is a unique discipline. It fuses the power of visual language with the art of rhetoric. My role was to guide the design team to develop motion design visuals and combine them with the spoken word.
This approach is essential for creating a meaningful and entertaining experience for the audience. The standard we set with our 2021 production was extremely high, and we've strived to build upon this in subsequent years.
