Guiding a newly established journalism school towards a compelling vision
Strategic Design consulting
Vision Development
Workshop facilitation
The newly established Freetech - Axel Springer Academy for Journalism and Technology approached me to assist in crafting a visionary direction for their institution.
The academy merges traditional journalistic training with advancements in technology, preparing the next generation of journalists to navigate the evolving digital media landscape and innovate within the industry.
The Freetech - Axel Springer Academy for Journalism and Technology, as a nascent institution, grappled with the intricate task of integrating traditional journalistic practices with rapid technological advancements.
Assembling a diverse team of professionals from both the journalism and technology sectors, there was a pressing need to cultivate a unified direction and purpose.
This shared vision would not only bridge potential disciplinary divides but also establish a strong foundational identity, ensuring that all members worked collaboratively towards the institute's overarching goals and maintained a clear sense of their role in shaping the future of digital journalism.
Leveraging the comprehensive toolset of strategic design, I facilitated the Freetech - Axel Springer Academy team's journey to articulate a unified vision. Recognizing the pivotal role of journalism as a steadfast defender of democracy and truth, especially in our era of rapid digital and technological advancements, our sessions delved deep into reconciling the traditions of journalism with the opportunities of technology.
Through collaborative workshops, iterative brainstorming, and focused discussions, we crafted a vision that underscored the academy's commitment to harnessing technology's potential while upholding journalism's core values, ensuring that the institution remains at the forefront of both innovation and integrity.
